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News - Dialled In Records makes its debut, empowering South Asian artists.

Business Strategy

Dialled In Records makes its debut, empowering South Asian artists.

by Lilit March 31, 2026

The vibrant cultural platform, Dialled In, has announced the creation of Dialled In Records, a groundbreaking record label rooted in London with a mission to develop and elevate South Asian talent in the music industry. With a commitment to celebrating diverse musical expressions across a multitude of genres, Dialled In Records aims to be a trailblazer for South Asian artists seeking to make their mark on the global stage. This innovative initiative is brought to life through a strategic partnership with The Collective, the A&R entrepreneurial arm within Island-EMI, part of the Universal Music Group U.K. Dialled In Records steps into the music world with a dedication to nurturing artists who push boundaries and offer fresh perspectives. Among the first talents to join the label's roster are genre-defying artists like Ahadadream, known for his energetic beats that bridge cultures and rhythms, and Excise Dept, whose dynamic sound captures the essence of contemporary musical storytelling. The launch of Dialled In Records signifies not only a commitment to artistic excellence but also an empowering movement within the music industry, where diverse voices and stories from the South Asian community can be heard and cherished. The partnership with The Collective ensures that artists under Dialled In Records will receive unparalleled support and opportunities within the expansive network of Universal Music Group. Both Ahadadream and Excise Dept represent the innovative soundscapes that Dialled In Records aspires to cultivate and amplify. Their unique musical journeys embody the cultural richness and transformative power of music, speaking to the universal themes of identity, resilience, and creative freedom. As Dialled In Records embarks on this exciting journey, it promises to be a beacon of inspiration and a catalyst for authentic cultural representation in the global music scene.

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