News - Cadillac Unveils Bold 2026 F1 Livery During Super Bowl Spectacle

In a move sure to captivate both motorsport enthusiasts and casual fans alike, Cadillac has introduced its stunning 2026 Formula 1 livery during a high-profile commercial break at the Super Bowl. The strategic unveiling coincides with the brand's highly anticipated entry into the world of Formula 1 racing as the 11th team on the grid. This significant development is set against the backdrop of new technical regulations reshaping the sport. Seasoned drivers Sergio Pérez and Valtteri Bottas are poised to lead Cadillac's charge as the brand embarks on this dynamic addition to the F1 landscape. The project represents a pioneering endeavor for Cadillac, which promises not just competitive speed but also innovation in car design and engineering. Although Cadillac's inaugural Formula 1 car will carry the power of Ferrari engines for the first three years, the automaker's parent company TWG has committed to developing its own power units in the United States starting in 2029. This bold vision is part of a broader strategic plan to cement Cadillac's place in motorsports history. Currently, the car is being crafted and tested in Silverstone, UK, with plans to shift a significant portion of its operations to Fishers, Indiana in the coming years. This cross-continental collaboration symbolizes Cadillac's dedication to cultivating a unique identity within Formula 1. Cadillac enthusiasts and F1 fans can catch a glimpse of the exciting new livery during upcoming preseason tests in Bahrain, firmly setting the stage for what promises to be an exhilarating start to the 2026 season. The first race will kick off on March 8 in Melbourne, Australia, marking the dawn of a new era for Cadillac in the sporting domain. Industry insiders and fans are already buzzing with anticipation, as Cadillac not only shakes up the F1 lineup but also sets the stage for potentially redefining the balance of power within the sport. The brand's debut marks a pivotal moment in America's presence on the international racing scene, and the world will be watching closely.