News - Super Bowl LX Commercials: The Standout Stars of 2026

The Super Bowl isn't just about touchdowns and halftime shows; it's also the year's most anticipated stage for commercials. Super Bowl LX did not disappoint, serving up a mix of creativity, humor, and innovation in its ads. Anthropic set the tone with a cheeky series of commercials poking fun at OpenAI and its popular ChatGPT. This playful rivalry highlighted the increasing role AI plays in our lives, seamlessly blending humor with tech commentary. Guy Fieri, known for his bold culinary persona, donned a new look for Bosch's 'Like a Bosch' campaign. Clean-shaven and frosted-tip-free, Fieri’s transformation was a nod to the versatility of Bosch tools, bringing a taste of Flavortown to everyday tasks. In a touching ad, Budweiser brought back their iconic Clydesdale horses, reminding fans of the classic charm Budweiser commercials are known for. Google's 'New Home' spot stood out for its warmth, featuring a mother and son duo navigating their new space. The heartwarming ad doubled as a showcase for Google's Gemini AI, illustrating its potential to personalize home environments richly. Amazon took a humorous turn with Chris Hemsworth as he hilariously spiraled into paranoia over Alexa's ever-evolving capabilities, fearing it might one day be out to get him. This comedic take reassured users about Alexa’s intentions while providing a good laugh. Rippling's ad continued the humor trend with Tim Robinson humorously unraveling in a scenario involving global payroll confusion, insightfully tapping into HR tech frustrations. Finally, Base44 impressed with its straightforward portrayal of AI capabilities. The ad depicted an AI program coding at the push of a button, igniting both awe and skepticism about the future of effortless tech solutions. As the game progressed, these commercials kept audiences entertained, mirroring the energy and anticipation of the Super Bowl itself. We'll keep this space updated with the latest trailers, so be sure to check back for more ad delights.