News - Grand Theft Auto 6 is set for a holiday release with a summer marketing blitz.

In a notable announcement from Take-Two Interactive, CEO Strauss Zelnick has confirmed that the highly-anticipated Grand Theft Auto 6 will officially launch on November 19th. The assurance came during the company's third-quarter fiscal year 2026 results presentation, stirring excitement among fans and industry stakeholders. Zelnick elaborated on the plans, revealing that an extensive marketing campaign will roll out this summer, signaling a robust promotional effort by Rockstar Games. "Our performance through Fiscal 2026 has been exceptional," Zelnick announced, expressing confidence as the company transitions into Fiscal 2027. This forthcoming fiscal year is expected to be transformative, propelled by the debut of Grand Theft Auto 6. Early marketing efforts seem poised to captivate audiences ahead of the official release. The gaming community's anticipation is palpable, especially given prominent figures like Geoff Keighley, host of the Summer Games Showcase, suggesting a new game trailer might drop as early as June. The anticipation of possible early previews by gaming publications adds an additional layer of excitement. Despite the enthusiasm, launch delays have been a historical pattern for major releases, marking the Nov 19th date with a hint of skepticism. Zelnick, however, maintains a positive outlook about the target date, stating, "I feel good about it. Very good about it." His confidence stems from nearing marketing milestones, which suggests an increasing certainty around scheduled plans. As with any ambitious project, unforeseen changes remain a possibility, but the current trajectory appears promising. Grand Theft Auto 6 is slated for release on next-gen platforms — Xbox Series X/S and PS5. Industry whispers suggest that the initial launch might be digital-only, with physical copies following a few weeks later, potentially extending into early 2027. For now, eager fans wait to see if potential summer announcements will offer further clarity or tantalizing teasers for this blockbuster title’s release.