News - Streaming is expected to surpass traditional media by 2028, causing a transformation in the industry.

At the Göteborg Film Festival's TV Drama Vision conference, Guy Bisson, executive director at Ampere Analysis, provided a comprehensive overview of the ongoing transformation within the television industry. As the world navigates post-pandemic realities, significant shifts are anticipated, with streaming services gearing up to overtake traditional media by 2028. Over the past five years, the industry has been jolted by unprecedented challenges, including the global COVID-19 pandemic, labor disruptions like the writers' strike, and the increasingly pervasive influence of artificial intelligence. These factors are converging to redefine the landscape of television and entertainment as a whole. Bisson delved into the complexities of how streaming platforms are rapidly gaining supremacy over legacy media outlets. The prediction that streaming will outpace traditional media by 2028 underscores a trend that has been accelerated by shifts in consumer behavior during the pandemic. With more viewers turning to digital platforms for their content needs, legacy media companies face mounting pressure to adapt or risk obsolescence. He also raised concerns about the immense and often underestimated impact of platforms like YouTube, which have become dominant forces in the industry by capturing a substantial share of viewer attention. Coupled with the proliferation of AI technology, these dynamics pose both challenges and opportunities for content creators and distributors. On another front, the sports sector is experiencing its own transformation, with digital streaming platforms aggressively vying for broadcasting rights traditionally held by TV networks. This trend marks a pivotal moment in how audiences consume live events, potentially reshaping the sports media landscape significantly. Looking ahead, the insights shared at the event indicate that the television industry is on the brink of a new era, shaped by technological advancements and evolving viewer preferences. As we stand on the threshold of this transformation, stakeholders are navigating uncharted waters, with innovation serving as a beacon for future growth and sustainability.