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News - Microsoft is advocating for the use of AI in gaming despite slow adoption rates.

Business Strategy

Microsoft is advocating for the use of AI in gaming despite slow adoption rates.

by Lilit Jan. 22, 2026

Microsoft is urging the world to embrace generative AI tools, emphasizing that its utilization can significantly multiply our capabilities. Despite their advocacy, the tech giant acknowledges the slow and sporadic adoption by video game developers, including within some of their own development studios. As Microsoft continues to pioneer AI advancements, they emphasize the potential benefits in gaming, creativity, and productivity. However, the transition faces challenges as developers acclimate to integrating AI into their processes. The tech landscape is evolving, and while the promise of enhanced efficiency is evident, actual implementation requires time, adaptation, and acceptance. Microsoft remains optimistic that increased awareness and understanding will eventually spur broader adoption of AI across the industry, transforming workflows and enhancing the gaming experience.

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