News - Jeep's Paradox: Iconic Status vs. Low Owner Satisfaction in Consumer Reports Survey

Despite being hailed as a cultural icon and the most patriotic brand in the USA, Jeep struggles to meet owner expectations, according to the latest Consumer Reports (CR) ratings. While Jeep's legacy includes an indelible influence on American automotive culture—a lifestyle symbol celebrated for 24 consecutive years—it faces a stark contrast in the realm of customer satisfaction. In Consumer Reports' 2025 survey, Jeep ranked at the bottom for owner satisfaction, with a mere 51% of respondents indicating they would buy the same vehicle again, the lowest among evaluated brands. This underwhelming performance calls attention to potential issues that resonate with Jeep owners. Not only do reliability concerns weigh heavily on these unsatisfied customers, but the questions posed by the CR survey also delve into price, performance, and comfort aspects of their Jeep vehicles. These findings are particularly resonant given that Jeep has traditionally been associated with durability and adventure-driven experiences. However, the brand's current model lineup appears to be struggling to meet the expectations stirred by its storied reputation. Jeep's low satisfaction rating highlights the tension between the brand's historic image and the modern consumer experience. It’s worth noting that the CR survey for 2025 did not encompass all automotive brands, notably omitting measurements for Alfa Romeo, Dodge, Fiat, Infiniti, Jaguar, Land Rover, Lucid, Maserati, Mini, Mitsubishi, Polestar, and Porsche due to insufficient data. This adds a layer of context to Jeep’s position in the ranking, focusing the spotlight on how decisive customer satisfaction remains pivotal even for the most emblematic marques in the automotive industry.