News - Trump figurines top Christmas favorites in Naples' Nativity scene market

In the heart of Naples, Italy's famed Via San Gregorio Armeno continues its centuries-old tradition of crafting detailed Nativity scenes, unique for their blending of ancient tradition with modern celebrity culture. This year, the vibrant market has seen an unprecedented surge in demand for figurines of U.S. President Donald Trump. Unlike any other political leader in recent times, Trump’s likeness, complete with his iconic suit and characteristic hair, is fast becoming a best-seller among the Neapolitan presepi. Die-hard fans and curious collectors alike flock to the stalls, adding the Trump figurine to their collection of wise men. Michele Buonincontro, a master artisan with over three decades of expertise in crafting these traditional portrayals, remarks on the phenomena stating, “Mr. Trump is not just a political leader; he’s a global celebrity, hence the allure.” Mr. Buonincontro’s shop, known for mixing traditional craftsmanship with contemporary figures, showcases rows upon rows of the Trump figurines. “He’s akin to a king or emperor in the eyes of many,” Buonincontro adds, noting that the appeal ranges from ironic collectors to genuine admirers. The market on Via San Gregorio Armeno, already a staple for papercraft lovers, builds on its heritage by including a wide array of celebrity figures every year. Historical mainstays like Argentinian soccer icon Diego Maradona and Italy’s own Silvio Berlusconi have seen their own share of fame, but Trump’s meteoric rise in this artisan market is unprecedented. Beyond the allure of the market, the placement of contemporary figures in Nativity scenes represents an interesting blend of modernity and tradition, showing how ancient cultural practices adapt to and reflect the contemporary world. This year, the charm of Naples lies not only in its timeless stone streets and rustic architectural beauty but also in the subtle yet poignant statement that these handcrafted figurines make in bridging past and present.