News - Viva: Armenia's leading technology company introduces a new trademark

Armenia's leading technology company “Viva Armenia” CJSC unveils a new trademark (brand). From now on, “Viva Armenia” CJSC will operate under the trademark Viva instead of Viva-MTS. The updated brand Viva reflects a qualitatively new level of digital services, the company’s updated positioning in the market and a new development strategy. Viva contains an updated identity of the company, symbolizing new positions and capabilities in the market, continuous improvement of services, a new perception of services, quality and the company’s value system by clients and other beneficiaries. The new brand is a new message of the company in response to expectations of customers. The Company’s digital transformation has produced tangible results: highly demanded new digital services and solutions, successful entry into new market sectors with the increasing use of big data and information technology. The updated Viva brand conveys the main idea in a new way: serving the technological capabilities of Viva to the needs and expectations of individuals and society as a whole. The new slogan Around you symbolizes the essence and purpose of the Viva brand: to be a client’s life partner, provide the necessary connection with the world and give the opportunity to fully express their emotions.