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News - Honda unveils new Ye electric car series for China

Business Strategy

Honda unveils new Ye electric car series for China

by Lilit April 17, 2024

Japanese automaker Honda has announced a new series of electric cars for China, three of which will be unveiled at the Beijing Motor Show next week, Autocar reports. Three more electric vehicles will join the new crossovers and sleek sedan later to complete the Ye lineup, and all six will hit the Chinese market by 2027. All Ye models will feature a new flat white version of Honda's traditional “H” badge. Sales operations will be handled by the brand's joint venture partners, Dongfeng Honda and GAC Honda. The P7 and S7 crossovers, which will go on sale later this year, will offer a choice of single-motor front-wheel drive or dual-motor all-wheel drive. Honda claims the front-wheel-drive versions will provide sportier, sharper handling, while the all-wheel-drive versions will improve performance and be slightly more responsive to the handle.

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