

In a significant move marking a shift in the payment industry, Visa, Mastercard, and Fiserv have partnered with the Agentic Payments Alliance (APA), a collective led by Rain, a stablecoin infrastructure innovator. The alliance aims to develop a comprehensive framework for agentic AI commerce—an emerging sector set to revolutionize digital transactions. The Agentic Payments Alliance is a 26-member coalition, including not only the mentioned financial giants but also Circle, Solana Foundation, and Remitly among its founding members. These companies are dedicated to creating unified industry standards that guide how autonomous AI agents manage digital identities and loyalty programs, and improve fraud detection mechanisms. The rise of agentic commerce signals a shift from traditional retail experiences. Unlike manual searches or AI-recommended shopping activities, agentic commerce enables AI-driven agents to autonomously browse the web for products, make purchasing decisions, and execute transactions quickly upon user approval. The potential is significant: AI agents can independently manage contentious or unauthorized transactions and facilitate payments through stablecoins, which are currency-pegged and do not require bank accounts. Recent research by Grand View Research indicates that between 2026 and 2033, the agentic commerce market could experience a compounded annual growth rate of 35.7%. McKinsey's projections match these optimistic forecasts, estimating $3 trillion to $5 trillion in agentic AI activity by 2030. Before the APA's formation, card networks and blockchain companies developed separate protocols for these futuristic payments, potentially hindering market expansion. The APA aims to eliminate these silos by advocating for collaborative cross-technology efforts among its members from traditional finance and emerging blockchain sectors. This approach ensures smooth interoperability, crucial for market growth. For Visa and Mastercard, integrating agentic transactions into their tokenized networks secures their continued relevance as the industry shifts toward blockchain-based ecosystems. Their globally trusted platforms will ensure that transactions in this new AI ecosystem remain secure and credible, strengthening their merchant relationships. Fiserv, with its wide range of payment processing solutions and point-of-sale systems, stands to gain significantly by incorporating AI payment capabilities. By supporting agentic AI payments without infrastructure overhauls, Fiserv increases ecosystem stickiness, retaining its merchant clientele against AI-driven market changes. While AI-managed shopping might seem futuristic now, history reminds us that online and mobile commerce once seemed equally improbable. As the digital age advances, the founding of the APA positions Visa, Mastercard, and Fiserv to lead the push toward a future where AI agents handle most consumer and business transactions.