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News - AI's Growing Influence on Job Markets Worldwide

Business Strategy

AI's Growing Influence on Job Markets Worldwide

by Lilit Aug. 19, 2026

Artificial Intelligence (AI) is rapidly changing the employment landscape in major developed economies, with particularly significant effects on certain professions and entry-level positions. According to a comprehensive study by Goldman Sachs, AI is not only reshaping how work is performed but also affecting the rate of job openings in various sectors. The impact of AI is most strongly felt in industries susceptible to automation, such as call centers, software publishing, management consulting, and advertising. The study reveals a noticeable slowdown in overall job vacancy growth in sectors with higher automation vulnerability since the second half of 2022. This trend has been especially significant in countries like Germany, Australia, and the United States. Within these regions, the information and communication services industry, which is highly affected by AI, has experienced reduced employment growth rates. The decline is pronounced within call center segments, where employment figures in the US, Canada, and Germany have fallen below long-term trends by 39%, 33%, and 27%, respectively. Goldman Sachs attributes this to the increasing use of labor-automation tools facilitated by AI. Moreover, entry-level workers are facing the most severe negative impacts from AI integration. Across over 800 professions analyzed, this demographic is noticeably at higher risk of job insecurity. The effect is quantified as a reduction in annual employment growth, ranging from over 0.6 percentage points in Australia to more than 0.2 percentage points in the USA. Globally, the adoption of AI varies, with a prevalence of 15-20% across leading developed economies like France, the USA, the Netherlands, and the UK. These countries are at the forefront of leveraging AI technology. In contrast, other developed economies such as Italy, Japan, and New Zealand show comparatively lower levels of AI penetration. In rapidly developing economies, AI adoption is approximately 10-15%. The differences in AI uptake and its subsequent effect on labor markets highlight the various strategic approaches countries are taking in response to this transformative technology. Goldman Sachs' analysis highlights the already significant influence AI has on global employment statistics. However, this impact is currently concentrated within a relatively small number of professions and worker categories, indicating varying levels of adaptation across different sectors and segments of the workforce.

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