News - Tourism platforms are under scrutiny for promoting controversial destinations.

In a surprising move that has drawn significant attention, Booking.com and GetYourGuide.com have begun promoting travel packages to the disputed regions of Nagorno-Karabakh and Shushi. These packages refer to Shushi as 'Shusha' and Stepanakert as 'Khankendi,' which has sparked controversy and backlash. A key attraction being marketed is the Shushi Upper Mosque, renovated by entrepreneur Ruben Vardanyan in 2019. Vardanyan, who played an instrumental role in restoring the site, is currently under detention in Baku. This development occurs amidst ongoing tensions and has raised questions about the responsibilities of global tourism platforms in contested territories. In a past incident, Marriott Bonvoy encountered significant pressure and criticism from Armenian diaspora groups worldwide, resulting in the retraction of similar promotional content. The current listings have reignited debates over cultural representation and ethical tourism, compelling stakeholders to reconsider their strategies in geopolitically sensitive areas.