News - Hallmark Touchdown: NFL Holiday Movies Storm the Screens

Hallmark's venture into weaving the magic of football with holiday cheer created a groundbreaking series – the 'Holiday Touchdown' franchise. Starting in 2024 with 'A Chiefs Love Story', inspired by the Kansas City Chiefs, this unique collaboration between Hallmark and the NFL brought festive narratives infused with sports passion. The success story began as Chiefs devotees witnessed their team's culture immortalized in a heartfelt story about family and fandom. The movie featured a lively contest for the title of 'Fan of the Year,' bringing together the team’s director of fan engagement and a spirited family. Actor Tyler Hynes encapsulated the spirit of Kansas City, commenting on how the experience showcased the essence of America's heartland. Buffalo soon took the baton in 2025 with 'A Bills Love Story'. Buffalo's film celebrated friendship and community in a narrative wherein childhood neighbors uncovered decades-old mysteries centered on their beloved Bills. The movie captured the essence of the city's camaraderie, tailgating with the iconic Bills Mafia, and the city's enduring spirit. Looking ahead, Hallmark planned to visit the city of Chicago for a third installment, crafting 'A Bears Love Story'. This story is anticipated to blend the passionate fan base of the Chicago Bears with heartwarming tales that listeners eagerly await. Each film in the franchise uniquely explores NFL team culture while uniting them around universal themes of love, family, and community, all framed around the holiday season. By partnering with the NFL, Hallmark bridges sports fans and holiday movie aficionados, producing a cinematic experience that captures the heart and thrill of both worlds.