

In a world where fashion meets technology, the Consumer Electronics Show 2026 has brought to light the Smartlet, an avant-garde watch strap designed to accommodate both an analog timepiece and a smartwatch in a seamless display of elegance and utility. Introduced by the Paris-based startup at this annual event in Las Vegas, Smartlet caters to those who yearn for the timeless appeal of a mechanical watch while embracing the tech-savvy advantages of a smartwatch. Smartlet's distinctive offering features a stainless steel strap, retailing at an entry price of $418. Although smartwatches or mechanical timepieces must be purchased separately, the strap is engineered to be compatible with an array of smart devices including the Apple Watch, Samsung Galaxy Watch, Google Pixel Watch, Garmin models, Fitbit Charge, and Whoop, as well as analog watches from 18 to 24 mm lug widths, supporting brands like Omega, Tudor, TAG Heuer, and Rolex. The visionary behind Smartlet, David Ohayon, was driven by his personal dilemma of choosing between analog sophistication and digital convenience daily. His creation is promised to merge the two realms, offering a solution that seamlessly transitions from on-the-go fitness fanatic to office-ready professional with a simple wrist rotation. However, Smartlet's proposal is not without its challenges. The dual-watch system potentially introduces a notable increase in wrist bulk, adding between 9 to 12 mm of thickness underneath the wrist. This element could present practical obstacles, particularly when considering everyday interactions with workspaces and furniture surfaces that might inadvertently damage the devices. Furthermore, the aesthetic appeal of Smartlet might not suit everyone. Marketed as a product for the 'modern gentleman,' it boasts luxury watch culture for affluent enthusiasts who are as invested in tracking their health metrics as they are in showcasing their horological investments. Despite its niche appeal, Smartlet has attracted considerable attention at CES 2026, standing out as a unique integration of fashion and technology in the luxury watch market.